(TCO 1) Which is the greatest value of global e-commerce transactions?
Student Answer:
Business-to-business
Business-to-consumer
Consumer-to-business
Consumer-to-consumer
None of the above
Comments:
2.
Question :
(TCO 1) Which of these is mainly associated with buy-side e-commerce?
Student Answer:
E-CRM
E-procurement
E-recruitment
E-service
All of the above
Comments:
3.
Question :
(TCO 1) A fulfillment risk of E-business is:
Student Answer:
e-mail enquiries from the website don't reach the right person and are ignored.
goods ordered online go missing or are delayed and the customer never returns.
hackers penetrating a system and steal credit card details.
a company e-mails customers without receiving their permission, so annoying customers.
Comments:
4.
Question :
(TCO 1) An affiliate can best judge their site effectiveness through__________.
Student Answer:
Earnings Per Click (EPC)
Pay Per Click (PPC)
Cost per Thousand (CPM)
Cost Per Acquisition (CPA)
Comments:
5.
Question :
(TCO 1) An intermediary site which is a gateway to a range of services and information on other sites is__________.
Student Answer:
Evaluator
Portal
Financial
Virtual community
Comments:
6.
Question :
(TCO 1) A revenue model is typically:
Student Answer:
one element of a business model.
the main component of a business model.
A and B
None of the above
Comments:
7.
Question :
(TCO 2) A company ________ can be used to provide shared content for staff only.
Student Answer:
Internet
Intranet
Extranet
Opranet
None of the above
Comments:
8.
Question :
(TCO 2) EDI is__________.
Student Answer:
achieved through value added networks only
the exchange of documents in standardized electronic form
achieved across the Internet only
implemented using XML only
None of the above
Comments:
9.
Question :
(TCO 2) A company ________ site can be used to provide access to all interested users.
Student Answer:
Internet
Intranet
Extranet
Opranet
None of the above
Comments:
10.
Question :
(TCO 3) A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is__________.
Student Answer:
Reactivation
Up-sell
Cross-sell
Referral
1.
Question :
(TCO 2) An important factor controlling the level of adoption to the Internet in a country related to ease of use is__________.
Student Answer:
perceptions and technologies that govern security
entry cost and cost of broadband
benefits of the Internet compared to other channels
different technology platforms available for using the web
Comments:
2.
Question :
(TCO 2) Which of these factors is most relevant to assessing offline purchases resulting from online use?
Student Answer:
Proportion of customers with access to Internet
Proportion of customers influenced by Internet
Proportion of customers purchasing by Internet
Proportion of customers using e-mail
None of the above
Comments:
3.
Question :
(TCO 2) WAP stands for__________.
Student Answer:
Wireless Access Protocol
Wireless Application Protocol
Wireless Authentication Protocol
Wireless Admission Protocol
None of the above
Comments:
4.
Question :
(TCO 3) Why is it often necessary to revisit previous stages in the systems development life cycle?
Student Answer:
Change in system requirements
Requirements have been ill-defined
Design oversights or errors
System errors discovered
All of the above
Comments:
5.
Question :
(TCO 4) Strategic option selection forms part of:
Student Answer:
Strategic analysis.
Strategic objectives.
Strategic definition.
Strategic implementation.
None of the above
Comments:
6.
Question :
(TCO 4) An example of a metric from the customer component of the balanced scorecard:
Comments:
7.
Question :
(TCO 4) An example of the improved bargaining power of suppliers online.
ts
Comments:
8.
Question :
(TCO 5) What is the focus of marketing orientation?
Comments:
9.
Question :
(TCO 5) Internet contribution is a good indicator of_________.
Comments:
10.
Question :
(TCO 5) The direct online contribution effectiveness refers to__________.
1.
Question :
(TCO 6) Which of the following describes flow process charts?
Comments:
2.
Question :
(TCO 7) Tacit knowledge is__________.
Comments:
3.
Question :
(TCO 8) One user viewing one page of a website is__________.
Comments:
4.
Question :
(TCO 1 and 2) Explain Tim Berners-Lee’s contributions to e-Commerce. Analyze how those contributions have played a part in the growth of this field.
Comments:
5.
Question :
(TCO 4) Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose.
Comments:
6.
Question :
(TCO 5) What is the difference between traditional and e-marketing? List an example of how you could utilize the differences of e-marketing.
Comments:
7.
Question :
(TCO 6 and 8) When you design a website, what are some questions you would ask yourself to design a user-centered website (list at least five questions).
Comments:
8.
Question :
(TCOs 1,3,4,5) Compare and contrast the traditional business model with the e-commerce model.
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